One of the best ideas online in the realm of business promotional strategies that of joint venture marketing.  You hear about JV’s all the time in IM but not so much outside of that are.  And in IM a lot of times when someone approaches you to ask if you want to do a JV with them, all they really want you to do is send out an email on their behalf.

That is not a bad idea, and if you are on a good joint venture list, it is possible that you could make a bit of money by doing that. But it is always a wise thing to do to check out the product you are promoting for the other person to make sure it is a good one, not one of the really bad ones that are getting thrown off Clickbank these days.

If you value your reputation and your relationship with the individuals who have subscribed to your email list, it would be good to pass those things by that are not up to your standard of quality.

Last week, a gentleman named Brad Yates sent me a joint venture letter for a product in the self help market. Lots of IM products and marketers do thing swell as far as joint ventures go, and when they work, everyone wins all the way around. This was a special launch for a bundle of Brad’s products and when I checked it out, it was a pretty sweet deal.

Brad has been working as a therapist for a long time, and has a very extensive website and a nice group of products.

All JV Parts Lined Up Ready To Go

He had all the parts of his jv promotion put together in a way that made sense and his launch was a really smooth deal.

One thing that set him apart form so many launches these days was that he decided on a purpose for his launch. This was important because instead of just saying, something like “I am having a big sale so I can make a lot of money” he had something real and authentic. So many joint ventures examples lack that little bit of extra zip that can make a big difference in the product success.

His wife’s 50th birthday is coming up and he wanted to do something very special for her. So he contacted a list of folks on his list and told them all that he was planning on something special for Christy’s upcoming birthday.

He then asked all his potential JV partners if they would be interested in contributing a special sort of bonus to his product. He gave all the people who bought this package a chance to get all the bonuses after they had purchased the product.

This was a very cool idea. Everybody that bought was in a great frame of mind, perfect for getting happy customers to sign up to get even more great things. Kind of like an upsell for free things that all complemented the original purchase.

It worked really well, and for those joint venture partners that contributed bonuses to his launch, they got a chance to add people to their email lists for marketing to at a later time.

Nice, tight, and worked all the way around for everyone who contributed to the product launch. This is one of the joint venture advantages that you hear so much about and in this case worked out great.

A few points in particular stood out as an example of a JV that worked well.

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  • The product owner got his marketing proposal and behind the scene stuff all put together ahead of time before the launch.

There are not going to be any follow on marketing emails about crashed servers, no opening up a few more spots for people who did not get the email the first time or whatever kind of stuff that has come to be part and parcel of a jv launch in the IM market. This guy had all his behind the scene stuff taken care of ahead of time.

For some reason, people have come to believe that all that kind of junk is important in an IM product launch. And folks who are in internet marketing will put up with it. But folks in the rest of the internet, often will not. When they buy something online, they expect it to be delivered in a timely fashion. They expect the follow on emails they receive to address them in a polite manner. And if their product needs service, they expect to get it.

All those things sound reasonable. And they count.

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  • He had a product offer that almost no one can refuse.

The people who he contacted for his jv marketing proposals have lists in the self help area. That is a market where there are a number of sub niches. But he made sure that his product that he was launching was something that would be applicable to many different aspects of the self improvement market.

This works sort of in the IM market because a lot of folks need the same kind of tools to get their businesses up and running. Or sometimes, they are looking for something new to try because they need a different idea to help them make money online.

Like some folks who are currently doing a lot of Amazon marketing are going to be needing a new kind of business soon to replace their Amazon income. My personal opinion is that it won’t be long before Amazon is going to be pulling out of most states in the US rather than be forced to pay sales tax to the individual state governments. And the people who have Amazon as a cornerstone of their business are going to need something else to fill in that gap in their income.

So those folks are good prospects for additional business opportunities.

In the case of this launch, Brad made sure there were a lot of different components so that many folks could benefit and feel it was a great fit for them.

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  • He decided on a price strategy with built in discounts and perception of value

I am not sure his strategy would work in all markets for all products because in effect he let buyers choose a price from a list of prices. He highlighted a suggested price, but let folks pick the one they wanted without making them feel bad.

I saw a product today in a different market that had one of those popups that offered a discount. At least that is what it said at first. But upon further investigation, what it really offered was the product without any of the bonuses. So it was a completely different deal.

Nothing wrong with the idea of selling a cheaper version of the product, but it would be OK if you just said that instead of taking away the bonuses. Everybody loses all the way around then.

And the idea is to get as many people as you can to be happy with your product, not irritate them right off the bat. It’s hard to please everybody all the time, but if you can market a product without annoying a bunch of folks right up front, you have a better chance at a longer term relationship.

If you are into self help and want to check out the product itself, here is a link:
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Joint Venture Example

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My wife is a therapist, and she says that what Brad is selling is so good, if people followed what he says, they wouldn’t need to come see her.

This worked, and it worked well. I have no doubt that brad will make a decent amount from his offering, the jv partners will get folks on their email lists and the buyers I already know are getting a tremendously good deal.

It is so nice when you can see such a great example of the benefits of joint ventures come together right before your eyes.